How To Get Big Dollars From Your Mail Order Ad Sheets
Simple, easy, and with an unlimited income potential! You can set this program up right from your kitchen table, and easily parlay it into $100,000 per year!
You have no doubt heard of the millions of dollars "raked in" by advertising agencies each year, and that's what this business is about. In fact, That's the name of the game with this business!
Here's what you do: Call up the owner, general manager or advertising director of your local "nickel ads" or shopper's newspaper. Tell him you're a mail order advertising agency, with clients all over the country. Explain to him that you'd like to have a regular space-2-columns wide by 6-inches deep in every edition of his paper for at least the next 12-months. You'll like a headline on this space, the headline to read Mail Order Moneymaking Opportunities. You will turn in to him on each of his advertising closing dates, a number of mail order ads. You want him to set each ad within this space, just as if he were running 2columns of want ads. Then, at the bottom of this space, you want him to set in slightly larger type the name and address of your advertising agency. Below that, in Italics, you want your slogan, such as: A Full Service Advertising Agency for Mail Order Dealers Nationwide!
By setting up a contract for a "defined" amount of space in each edition of the paper for at least 12 months, you'll save at least 30% over the regular day-to-day monthly rate charges. By talking with the "top-dog" in charge, you'll be able to avoid a lot of hassle and negotiate the best deal. This is the first step- explain your plan and assure them that you're going to be a long-term, regular customer; and negotiate for the best, bottom-line cost figure.
Figuring that each ad you run in this space will require 3/4 of an inch, this means you'll have room for 14 ads, plus your headline and nameplate.
Your cost will probably run between $50 and $75 per week on an "every edition" annual contract. So now, you simply set a price to charge your advertisers in accordance with the total circulation of the publication.
Charge $10 per ad-times 14 equals $$140-minus $50 costs, leaves you with a profit of $90 per week. $15 per ad-times 14 equals $210-minus &50 costs- leaves you with a profit of $160 per week. $20 per ad- times 14 equals 280- minus $50 costs- leaves you with a profit of $230 per week. You may want to start off with a larger space, say 3- columns wide by 6-inches deep, for even more and faster profits. The important thing is to set the first one up and then duplicate or multiply your efforts.
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