RSS
How To Make Money With Bumper Stickers --- Page 1
This is the kind of business that might grow out of a conversation over a couple of beers at your favorite tavern. Imagine for a moment this scenario: Someone suggests that the owner should sponsor a summer picnic or softball game. The question then comes up as how to advertise it, and someone suggests bumper stickers. And the basics of a very lucrative business are set in motion.
As you consider this idea for a source of income, your first decision will be whether to first line up the people willing to "wear" the bumper stickers on their cars, or the business owners who will want to advertise in this manner.
A good friend of ours started such a business several years ago. He found it easier to sell the business owner by telling him that 100 to 200 people were all set and willing to wear his bumper sticker advertisement, because such people were known to be in the area.
All this boils down to a recommendation that you talk to your friends, neighbors and co-workers first. Get as many of them as you can to agree to "wear" a bumper sticker. You might offer to pay $10 for three months or $5 for six weeks. With inducement of money just to put a bumper sticker on their cars or trucks, you won't have too many turndowns. One person we know runs an ad in his weekly shopper newspaper, advertising the fact that he pays money just for "wearing" a bumper sticker. And of course, don't overlook the pulling power of all the bulletin boards in your area.
This is an ideal business for constant free publicity write-ups in your local newspapers, plus interviews on radio and TV talk shows. At first, you'll want as many people as possible to "wear" bumper sticker ads. What you'll want to stress in any publicity write-ups or media interviews is the fact that you've got the "vehicles for exposure" lined up and organized so that any potential advertiser needs only to give you a call, and you can launch his advertising program immediately.
Next, you check a number of printers and determine the cost to the have
bumper stickers made to order. Generally, you should be able to get a
thousand bumper stickers for $100 or less. Whatever the cost, this initial
outlay should be absorbed by your charge to the advertiser.
HOME
